Can You Still Run Facebook & Instagram Ads in 2024? Insights from Zach Spuckler

In a digital world that’s constantly evolving, many business owners are left wondering: Are Facebook and Instagram ads still effective in 2024? To answer this critical question, I had the pleasure of sitting down with Zach Spuckler, a renowned digital marketing strategist, to discuss the future of social media advertising.

If you missed our conversation, you can watch the full interview here:

📺 YouTube Interview with Zach Spuckler

In this insightful interview, we dive deep into everything you need to know about Facebook and Instagram ads as we head into 2024, covering topics like:

• Are Facebook and Instagram ads still worth it?
• What’s working now, and what’s outdated?
• How do you get the most out of your ad budget?

Key Takeaways from the Interview

Here are some of the major points we covered during the discussion:

1. Facebook & Instagram Ads Are Still Relevant (But Different) Zach explains how while these platforms are still powerhouses in digital marketing, the way you approach advertising on them has drastically changed. The audience targeting, ad creatives, and campaign management tools have evolved, and so must your strategy.

2. The Importance of Creative Storytelling According to Zach, the best-performing ads in 2024 focus on authentic storytelling. Audiences today are more skeptical of traditional “salesy” ads, and businesses need to build trust through creative, relatable content.

3. Ad Costs and ROI in 2024 One key takeaway from Zach’s analysis is that ad costs are rising, but the potential ROI is still there for those who know how to adapt. It’s all about refining your targeting and optimizing your campaign for the highest returns.

4. Video Content is the Future If you’re not utilizing video ads, you’re missing out. As Zach points out, video content is king on both platforms, especially with the rise of Instagram Reels and Facebook Stories. The algorithm favors video content, and it’s proven to drive higher engagement.

5. Experiment, Analyze, and Optimize One thing Zach emphasized is the need to constantly test and optimizeyour ads. What worked last year may not work now. Be willing to experiment with new creatives, ad formats, and targeting options to find what works best for your audience.

Why You Should Care

If you're an entrepreneur, marketer, or small business owner looking to scale in 2024, this interview is packed with strategies you can implement right away. Whether you're already running ads or just starting out, Zach’s insights will help you refine your approach and get more from your marketing efforts.

Watch the Full Interview Now!

There’s so much more we cover in this conversation with Zach, so be sure to catch the full interview on YouTube. Trust me, you don’t want to miss it!

📺 Watch the Interview Here

If you found this interview valuable, make sure to subscribe to my YouTube channel for more expert interviews, marketing tips, and business strategies to help you grow online.

Join the Conversation

What are your thoughts on the future of Facebook & Instagram ads? Have you seen success with your campaigns in 2024? Let me know in the comments below or share your experiences with us on social media.

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#FacebookAds2024 #InstagramAds2024 #SocialMediaMarketing #DigitalMarketing #ZachSpuckler #OnlineBusinessSuccess #Entrepreneurship #MarketingTips

This blog post highlights the key takeaways from the interview while encouraging readers to engage with the video. Let me know if you need any changes or additions!